Tuesday, July 10, 2012

Strava: Greatest Cycling Commercials Ever?

Since everything I watch that's TDF-related is pre-recorded, I fast forward through all the commercials. This is fine by me--I'm not a fan of the canned din, drama, and sturm and drang of commercial advertising. Still, I do love my television, so every now and then a commercial break slips through the cracks. And last week, while zoning out watching one of those flying flat stages across northern France, NBCSports cut to a commercial break, and suddenly I sat up. I can't even describe exactly what I saw--hence, the video pasted below--but as soon as I saw it, all I wanted to do was jump on my bike and ride up Tam. Immediately. Then the next day, I saw a different one, also by Strava, that was also amazing. Trust me when I say that these commercials show what riding is; how a long ride feels, how your mind zones in and out, how you process one thing after another. I'm wandering off into ambiguous language land, so for your viewing pleasure, I present two of the greatest cycling commercials ever, courtesy of Strava:

Featuring Tim Johnson:

Featuring Jesse Anthony. And PINK SNO-BALLS! Possibly the best post-ride recovery snack ever:

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